The life quality of the whole world is improving, Africa is no longer the place for China’s old products to be stored up, it has not only begun to control the commodity quality, but also started to draw up industrial standards. 

In this exhibition, more and more African customers inquired us whether we have pass relevant attestations, they have also become increasingly concerned about the product quality and not only about the price. This matter that once was our headache now has become our best signboard. In remembrance, one year ago when the Nigerian commodity import attestation procedure began to come into force, some of its product standards were even higher than the GB standard or some international standards, and the procedure was not clear, also the fee was rather high. At that time the company decided to expend a lot of funds and time to have the attestation, heightened the product quality according to the standard and offered new products. As accumulate until now, when others are still in the beginning of a groping, we have already completely mastered the declaration procedure and relevant operational methods, and have a series of certificates for the commodities we deal in. The customers lost by others even by themselves come to our home, we have had our customers not reduced but increased, though we paid a lot of money, yet the profit ratio has increased, more orders come, and the money invested will soon be completely taken back.

In this Guangzhou fair, African customers whenever they were interested in our goods, would have the first question for asking for a look at product certificates. When we showed a thick pack of certificates, every customer was surprised, for anything they wanted, we could provide it, and in result generally deals could be achieved. The competence to master this expertise ahead of others is a huge advantage others could not possibly obtain within a short period. The behavior of positively welcoming other national governments’ green bulwarks has brought us unexpected incomes in this fair. Only we have a method, the green bulwark of importing countries is not absolutely a bad thing. 

Besides, though the government has always been attempting to control the foreign trade surplus, it has always been increasing, the RMB appreciation and rebate rate reduction have made the foreign industry’s profits become less, competitions between enterprises have already intensified extremely, small-size companies will meet serious challenges, a lot of enterprises without characteristics and innovations and unable to become adapted to new situations will only be washed out. It has become very clear in the fair that the same-business excessively low price brought about when customers compared prices triggered a price war, this had all parties’ mentality extremely challenged, and no one dared a high price quotation. 

Yet this is a test, also a great opportunity. Through the market adjustment, for our enterprise, if we can successfully overcome, we will be able to obtain more markets and profits. For industries, now has already entered into a slight-profit period, if all enterprises can fully understand the importance of enhancing the product technical content, raising the brand added value, vigorously developing an independent brand, overall strengthening the enterprise management, and giving up the malignant competitions such as price dropping, plagiarizing etc or the old habit of competing via reducing the commodity quality, this will undoubtedly be greatly beneficial to the harmonious development of the domestic foreign trade industry and the maturity of foreign trade enterprises’ commercial practices. Of course, this process needs governmental support and monitoring, and can not only rely on enterprises’ self-consciousness, the government should strengthen the intellectual property protection, fight against any violating enterprises, legislate for severely strike any personal and commercial behaviors of maliciously registering any trademark already dealt in by others and the ownership of relevant adjuncts, and practically guarantee the fair competition and healthy development of trades.